An instructor who can teach multiple types of classes, from dance to yoga to strength training, and who can create new programs is an instructor that has a long career ahead of them. Read on to find out more.
Most of you, if not all of you, probably already have a Facebook page. Whether you only use a personal page, or have both a personaland a professional page, here are ways to maximize the potential of this wonderful tool:
1. First and foremost, having a Facebook page allows others easy access to you or your business. A quick search of your name on Facebook, or via Google, will likely reveal your Facebook pages. If you also have a website, Facebook is a great tool for promoting your site, as well as any changes or updates on your website, such as new class schedules, new articles, new pictures, etc.
2. Whether it be on your personal or on your professional Facebook page, select a great picture of you for your profile picture (preferably a professional head shot) that reflects who you are, and that shows you in your best light.
3. Invite your class participants and other contacts to join you on Facebook! Tell them you would be honored to have them connect with you on Facebook. This will enable you to establish a rapport with them outside of class, and to learn more about them. At the very least, it allows you to learn their names, their birth date, and some of their interests.
4. Offer a variety of posts on a regular basis. Use your status to promote your classes, the workshops that you provide, your new playlists, and so on. However, avoid making every post about work. Keep it professional, but also share things about your everyday life, non-related to fitness. It can be anything from sharing your favorite latte beverage, to the latest movie you watched (and liked or disliked).
5. Stay in contact with your Facebook followers and friends on a regular basis: “Like” their posts, learn something about them though a picture or a post (children, pets), wish them Happy Birthday on their special day, congratulate them about something or ask about why you haven’t seen them in class in a while, and so on.
6. Make use of the Facebook page of the fitness facility you work at. This will give you even greater exposure, rather than only using your personal Facebook page. Do so by promoting your classes (new class, different playlist, exciting choreography, new time slot, and so forth), or events (ex: Zumba marathon). This can be useful to you, to the people in your classes, and to the gym.
7. “Share” or post useful information relating to workouts and health. That being said, if you post an article or a blog, make sure the source is reliable. The information you share is a reflection on you, so you don’t want to recommend something that isn’t worthy of the industry or that could lead to an injury (ex: an unsafe exercise).
8. Use your Facebook page to create a community, and help fellow instructors and peers grow. By helping each other, everyone wins. Promote another instructor’s class, say something nice about a colleague, etc. Also, get inspired by fitness colleagues and presenters that you respect and admire. Personally, I love to stay connected with Petra Kolber and Lawrence Biscontini. They do amazing work with Social Media. You can learn from everyone!
9. If you can’t commit to your Facebook page, close your account. It is better to not have a Facebook account than to have one without being truly invested in it. Make sure the people following you know and understand what’s in it for them. Make it as much about THEM as you can.
10. Always remember, what’s most important is how you make people feel. Avoid any negativity on your page and foster admiration and a sense of being a part of something great. Be humble and generous with everyone around you (online or in life).
For Maya Angelou said it best: “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
A fitness career can be very rewarding, but there's much more to becoming a successful trainer than most people know.
Read Carol Scott's blog on how to value your Art in the fitness industry.
Even the most experienced instructors sometimes lose focus. Repetitive actions become routines, and soon, before we realize it, our routines become habits. Teaching by habit makes it easy to “phone-it-in,” as they say, and soon we’ve lost that spark – that magical connection – between ourselves and our class members. In order to keep our classes fresh, and in order for us to remain passionate in what we do, we must strive to cultivate an environment of active and inspired communication. This article presents tips to help instructors stay their best.
Despite the fact that we are in the business of health and fitness, we often still find ways to run our bodies and our precious resource- our health – ragged. We all know it: life as a health and fitness professional is pretty amazing with incredible benefits, flexibility, an ever-growing esteem, and career and financial opportunities. We also know the long days, back to back classes, too many squats in one day and not enough thought for self-care. Read on to find out more.
As a group exercise instructor, you get to share your passion and knowledge of fitness every time you stand up in the front of a class. It’s great knowing that you are helping others reach their fitness goals, but sometimes it can be easy to lose track of your own needs.
To continue doing what you love, keep your body and mind in great shape, and stay creative, check out these five tips that will help you avoid burnout and stay on track. Read on to find out more.
How can you overcome your fears? You, as a fitness instructor, are leading the health revolution that’s going on right now, so this planet needs you to be at the very top of your game. In thinking about what you want to accomplish, achieve or how you want to experience your life, certainly fear will come up and try to stare you down. To find out more on the topic, read Laurie Gerber's article on Ecaworldfitness.com.
I have seen my share of great presenters, programs and instructors. Recently I have been taking classes with Stacey Griffith at Soul Cycle. The experience was so amazing and I felt so good after every class, I began to think about; what exactly are the traits of a “World Class ” Trainer or Instructor?
A really accomplished professional makes their training seem effortless and casual while providing a level of excellence few can attain. They possess the high level of skills that create unique and incredible experiences. Participants become converts and the trainer attains that “guru” status where people can’t wait to take that class again. They fill classrooms and training appointments and create that desired “following” that translates to superstardom. Read more of Carol Scotts article at Ecaworldfitness.com.